Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Rhetoric 463 - Tipping Point: Primary Research

Conducting Primary Research

Interviews

1. Identify an important person or expert related to your trend or movement.

 

  • Doug Palladini, Vans' global brand president
  • Vanessa del Valle, Northwestern law professor working to end Chicago Police Department's Gang Database
  • Mr. Koo, assistant principal of student activities

 

2. Find an interview of that person OR write questions and conduct your own.

 

3. To find an interview, search Google.

interview “Doug Palladini”

interview “Vanessa del Valle”

 

4. Also consider these well-respected interviewers. Use the search box on each website.

 

Terry Gross

Katie Couric

 

 

Surveys

1. Identify the group(s) related to your trend or movement. Determine how many people you want to contact, the demographics of your sample (age, gender, etc.) and how you plan to reach these people.


 

2. Write survey questions that are unbiased and call for short, specific answers.

 

3. Use Google Forms to create your survey.


4000 West Lake Avenue Glenview, Illinois 60026 | Email:GBS LibGuides Administrator | Reference Desk: 847 486 4574